How can NZ businesses grow in overseas markets such as Korea’s, where consumers seek out memorable experiences?

This three-hour in-depth and interactive online workshop will feature business cases, insights from industry experts,
latest market research, and best-of-breed tools to create better value for consumers in saturated markets.

Key topics covered:

• Navigating experience-based consumer markets
• Saturated markets and the concentration of experiences
• Experience differentiation in South Korea

Facilitators;

Dr Ben Fath, Senior Lecturer, Auckland University

Dr Antje Fiedler, Senior Lecturer, Auckland University

We recommend that you arrive approximately 15 minutes prior to the start time to complete registration.
Following government COVID-19 guidelines, all of our venues for training courses are now COVID-19
Vaccination Certificate(CVC) Sites. To attend this training, it is requirement that you are fully vaccinated
and able to present your My Vaccine Pass on arrival.

We recommend that you arrive approximately 15 minutes prior to the start time to complete registration.
Following government COVID-19 guidelines, all of our venues for training courses are now COVID-19
Vaccination Certificate(CVC) Sites. To attend this training, it is requirement that you are fully vaccinated
and able to present your My Vaccine Pass on arrival.